Her Universe is the vision of Ashley Eckstein, actress and voice of Ahsoka Tano in Star Wars: The Clone Wars and The Araca Group, a leading theatrical and brand management company. Founded by Eckstein in 2009, Ashley and Araca created Her Universe with the mission to create stylish, fashion-forward merchandise for female sci-fi fans. Her Universe is a place for fangirls to step into the spotlight and be heard, recognized and rewarded. The Her Universe goal, from the beginning, was to build the company into a stand-alone entertainment and merchandise brand and with the female audience for sci-fi growing dramatically in numbers and largely unnoticed until now, Her Universe is leading the way. Hoping to change the perception that science fiction and fantasy is just for the boys, Her Universe has joined forces with some of the biggest names in the sci-fi/fantasy world to create merchandise exclusively for female fans – both apparel and accessories for such well-known names as Star Wars, Doctor Who, Star Trek and Marvel. Ashley Eckstein has now become one of the leading voices for female fans while Her Universe is making fangirls “geek chic” from head to toe!
I love all of the Star Wars t-shirts, dresses and accessories from Her Universe that I have in my wardrobe. Many of these are coming with me to Star Wars Celebration Anaheim. In addition to wearing my Her Universe fashions at the event, I am also looking forward to seeing all the new Star Wars fashions at the Her Universe booth. Especially, this dress posted as a sneak peek on the offical Her Universe Facebook page.
Are you familiar with Her Universe? If so, what do you think of the Star Wars fashions? Are you looking forward to finding out what new items will be revealed at Star Wars Celebration Anaheim?
I love reading about all the different Fangirls that are honored and to be part of such a wonderful community. Therefore, I am honored to be named today’s Her Universe Fangirl of the Day!
Below is the post from the Her Universe Official Facebook fan page about this:
Meet the Fangirl of the Day: Patty! This Information Specialist loves reading sci-fi, fantasy and romance novels, playing Final Fantasy video games on the DS or PSP handhelds, playing Hidden Object Games on the iPad, watching sci-fi shows like Babylon 5, Star Trek: TNG and Star Wars: The Clone Wars, attending conventions and watching anime. Patty says, “I am a self-proclaimed Fangirl and geek and proud of it. I feel that everyone has the right to enjoy whatever genre they like regardless of their gender or age. Also, as an older fan, I have a vast wealth of how things are now vs how they were before.” She is an active member of several different fan communities and helps provide content for geek blogs and podcasts. She collects merchandise and proudly proclaims her fandom!
Again, I am so honored to be named The Fangirl of the Day and to part of such a wonderful community!
I have accepted a challenge from Twitter User @kim_love who challenges all fangirls to answer one question a day via photos with the #FangirlPhotoADay hash tag.
The following photo answers the question for Day 14:
Question 14) #HUFriday